Retailers pamper pets Vertbaudet's new range

Oct 2025

Aurélia Chopin examines retailers entering a growing pet market. The anchor says it grew forty percent in ten years and identifies young adults without children as the highest-spending customers. Shoppers choose beds and accessories at Maisons du Monde; Pierre Barbe says sales tripled in three years and argues pets now receive living-room-quality design. The report then shows Vertbaudet, a long-established children's-clothing brand, introducing a pet collection the previous year, including harnesses, carriers, bandanas and sweaters coordinated with children's ranges. CEO Mathieu Hamelle says the initial thirty-product range has encouraging results and is planned to reach eighty by the end of the year. The report associates diversification with fewer births and many pets and values the French market at nearly €7 billion. These sales claims and expansion plans remain attributed.

France 2 retrospectively reports Vertbaudet's first pet-accessory collection, introduced the previous year, with harnesses, carriers, bandanas and sweaters coordinated with children's products. In the later account CEO Mathieu Hamelle describes encouraging results from thirty products and plans to expand the range to eighty by year-end. The report presents the launch as a response to fewer births and demand from pet owners; future expansion is not shown as completed.