Magnit's food strategy Fermentation and sport

Oct 5

Sluchevsky presents retail as contributing to quality of life and cites an estimate that nearby grocery access raises rental value by 15%. He calls protein products only an initial functional-food trend and says fermented foods are commercially undervalued in Russia. Magnit is seeking ready products, currently including imports, and partners willing to manufacture and fund research. He also describes a sports community built around football, marathons and weightlifting sponsorship, estimates over thirty million participants in the supported sports and says tailored services and products are being developed. The partnerships and services are plans, not completed contracts announced here.

Magnit CEO Sluchevsky says the retailer wants to develop fermented foods, is seeking retail-ready products and manufacturing/research partners, and is building services and assortments for a sports community. He frames these as retail's contribution to quality of life and cites estimates about grocery access and sports participation. New partnerships and services remain plans; no completed contract is reported.